We started measuring audiences in out-of-home settings when only one medium, print, was targeted to private networks. Now an array of media is available to people away from home. And the types of places linked together in media networks have proliferated.

We've learned that each type of location must be handled differently, and that the different media require different techniques.

So we have developed an integrated approach to measuring place-based media usage which is customized to each client network.

We'll help you to decide whether you need intercept interviews, a traffic count or its surrogate, attitude surveys, audits or metering.

Take advantage of more than 20 years experience with place-based media research.