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Nielsen Media Research's syndicated services are designed to
measure in-home viewing. Recent years have seen a more mobile public, with people who are
at home less viewing more television in other locations. NMS fielded the first custom
out-of-home viewing study in 1988. Five major studies since then are helping the industry
to explore the size and value of these audiences in college dorms, the workplace, hotels,
restaurants and bars, secondary homes, and other miscellaneous places. |
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