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Rapid Response, an interactive reporting tool by Nielsen
Monitor-Plus, provides immediate access to competitive advertising data for 17
media measured in the United States.
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Rapid Response provides quick and easy
analysis of advertising activity from a broad point of view, with the unique
capability to “drill down” into additional levels of detail.
Broad summaries of advertising data, such as how
much was spent for any time period, are easily available. By using the
straightforward “drill down” feature, more specifics are retrieved, such as
where advertising activity occurred. Data as detailed as station activity is
available. |
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Rapid Response provides instant access to advertising
data:
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View
advertising activity in all 17 measured media for any industry, product,
advertiser or brand
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Compare
advertising spending across local media
within all 210 markets
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Analyze
advertising trends over the most recent 6 years for any brand
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Examine
total spending for each medium, market, or vehicle (network, station,
magazine...)
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View
the top advertisers by year, media type, industry group, or product category
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