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Now there’s an instant
way to find out what movies are advertised on television.
Movie*Sentry™
is a new web-based service by Nielsen Monitor-Plus that notifies users
of late-breaking national TV commercials for all new theatrical
releases.
On guard 24-hours a day,
Movie*Sentry™
delivers new television commercial creatives to your desktop within
two days of their first airing. When
Movie*Sentry™ identifies a new spot, it delivers it to you in a full-color,
full-audio, one-frame per second presentation.
Movie*Sentry™
answers critical questions like:
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Which movie studio is running new
television creatives?
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In which markets are the
commercials airing?
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How many spots
have been placed?
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Are they running :30’s? :15s?
Easy to Use
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Delivers
new TV commercial for all theatrical releases to your desktop, within two
days of their initial airing
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Notifies
users via flash e-mail when new commercials air
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Easy-to-understand
output– with movie industry nomenclature
Powerful
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Monitors
the airwaves 24-hours a day, 7 days a week using a unique, patented pattern
recognition system and cutting-edge Internet technology to deliver new
television commercial creatives to your desktop within 2 days of their first
airing
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Tracks
the activity of all new commercials wherever they appear
nationwide for
four weeks
Informative
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Reports
network and program on which the commercial aired, as well as details like:
broadcast time, daypart, commercial duration, and its placement within the
commercial break (POD)
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Offers
multiple ways to view the data:
- New Activity
- new commercials for the most recent interval
available (48 hours days)
- Daily Activity
- commercial activity for a specific date defined by
the user
- Cumulative
Activity - all
movie commercials aired within the past 28 days
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Provides
a variety of reporting options:
- Activity
Summary - all movie
information for the time period selected (New, Daily, or Cumulative)
- Activity
Detail - occurrence
information about a specific theatrical release including network, daypart,
program, POD position, time
- Creative
Execution Report -
all unique commercials associated with that movie/duration for the interval
(New, Daily, Cumulative) selected, and allows video and storyboard viewing
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Links this information to the digitized video versions of the
captured commercials containing full-color images and complete sound track,
allowing you to gain
a clear understanding of the creative content.
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Includes
a storyboard tool that takes each frame of the digitized video and arranges
them sequentially, in standard storyboard style, with access to the complete
audio track.
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