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Custom Analyses
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Nielsen
Monitor-Plus offers custom solutions enabling you to tailor specifications,
including layouts, detail, and delivery tools to your needs. Clients have
the ability to evaluate advertising activity from virtually any angle, from very
broad reviews of the marketplace to detailed analyses.
Some
examples include:
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Custom classification of categories, advertisers & brands
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Custom layouts - you define the layout, we'll create it
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Custom data feeds - for easy import into proprietary applications
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Access databases, with customized tables, charts and graphs
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Global expenditure databases for up to 80 countries
- Expenditures and occurrences for all 16 media -
Detailed market-by-market information, for any of the 210 DMAs
- Advertising spending for any category -
Advertiser or brand spending within any media
- Magazine or television creatives -
POD positioning reports - Commercial
clutter analyses |