Ad*Views                                                                                                       Return to Main Products Page

Ad*Views, Monitor-Plus' flagship product, provides summarized and detailed advertising intelligence across 17 media.  Ad*Views delivers competitive information in standard report layouts, customized layouts and offers many exclusive functions for advanced competitive analyses. It is the primary place to get Nielsen Monitor-Plus advertising expenditures.  Ad*Views uses state-of-the-art software that enables customers to work with Monitor-Plus information directly from their desktop or laptop computers.  This software product delivers a comprehensive multimedia system, which utilizes a client/server platform and is a Window-based application. Ad*Views can be accessed via Citrix or digitally. 

Ad*Views  provides many unique features and reporting capabilities, including digital snapshots of all TV and magazine creatives, brand detail to the variant level, POD Positioning and Magazine Forward Placement Reports.

Features include:

  • More than 50 standard reports, including trend analysis, share of media, period comparison and share of business formats, plus a Report Wizard feature that allows for the design of custom reports.

  • Demographic audience information is available for TV programming and national consumer publications.  

  • Exclusive ability to report by individual commercial creative for television advertising.

  • Alert reports, which apprise the user of significant changes within the advertising marketplace, based on user-specified parameters.

  • LAN-compatible, allowing multiple users at customer sites to share report specifications and result sets.

  • After report specifications are set up initially, subsequent reports are generated immediately upon completion of data loads.

Category-specific reporting at the creative level, mapping, pod analyses, conflict analyses, and one-time-only reports highlight this offering.  Nielsen Monitor-Plus also offers custom analyses which enable you to design specifications to your needs.