Creative*Views                                                                                                        Return to Main Products Page

Creative*Views is the first Nielsen Web-based tool that gives clients fast and easy access to television and print creatives 24/7. Clients receive email alerts within hours of late-breaking national and local market advertising activity, and are able to view television, magazine and newspapers creatives via the Nielsen Web portal. Clients can also create reports for TV by duration, units, networks/stations, program names, commercial breaks (POD), dayparts, broadcast times, markets and media types. Magazine and Newspaper reports include titles, occurrences, expenditures and issue dates. Plus, Creative*Views provides a 12- month rolling data base with a library of creatives all at the client’s fingertips.