Print*Views is a web-based product from Nielsen Monitor-Plus, the leader in global advertising information services, which provides instant access to the most extensive library of magazine advertising data and their creative images. This library includes more than 300 national magazines measured since 1996; over 350,000 creative images; as well as a variety of competitive data. 

Print*Views answers your most strategic questions about magazine advertising campaigns. Users can easily view the ads in a particular category; identify the magazines in which those ads appeared; see the placement they received (page number); and estimate the cost of that print campaign. Answering these questions is as simple as A-B-C because Print*Views' search engine gives users rapid access to information by Advertiser, Brand, or Category.

Print*Views also offers instant access to the existing Monitor-Plus Virtual Issue® feature, allowing users to view creatives in the thousands of magazine issues measured, from the inside front cover to the back cover. Print*Views: Get instant access to thousands of magazine ads - now delivered through the web.

Advertising Agencies:

Win New Business:
• Thoroughly investigate any product category & view the advertising
• Understand a competitor’s creative strategy
• Identify competitors’ print campaigns by publication and issue date, along with estimated expenditures

Manage Media Schedules:
• Validate that print campaigns ran as planned
• Identify ad placement (page number) in more than 300 magazines measured
• Buyers can determine where their ad dollars are best spent, based on positioning within a magazine
• View a Virtual Issue®...digital images of all advertisements appearing in a magazine displayed cover-to-cover
• Determine if page separation guarantees were honored
• Eliminate need for tear sheets by creating an electronic library of advertisements

Magazine Publishers:

Identify New Selling Opportunities:
• Pinpoint advertisers using your competitors’ publications
• Determine how often those ads appeared
• Estimate potential revenue associated with a campaign or specific creative execution
• View a Virtual Issue® of all ads in a magazine in the order they appeared
• Electronically view your competitors’ advertising layout

Advertisers: 
• Verify that print campaigns ran as scheduled
• Identify competitors’ print campaigns by publication & issue date
• Compare placement of your competitors’ ads
• View a Virtual Issue®, the display of all ads from cover to cover
• Determine if category clutter exists
• Verify that page separation guarantees were honored