Find out which competitive cable networks your prospective clients are buying
Monitor-Plus monitors commercial activity for 45 national ad supported cable networks allowing users to track commercial occurrences for each brand. They can find out which advertisers are not buying their network; and of these, which networks they are buying. Moreover, users can find out which cable networks advertisers have been buying and draft more competitive sales proposals as a result.

Gain insight into what competitors' are charging
Monitor-Plus collects rate card information from participating cable networks to derive cable network cost per thousand information. CPM's are provided for cable network dayparts and programs. They are further equivalized to 30 second commercials for more accurate reporting.

Gauge how well your competitors have delivered target audiences
Market break and demo data are reported for cable networks. Users are able to report GRPs not only for households and persons, they can report these statistics for market breaks as well as market breaks crossed with demos; i.e., persons 25-54 living in homes with a household income of $75,000 or more. Furthermore, CPMs and CPMEs may also be reported by market breaks and demos to allow users to prove that they more efficiently deliver target viewers than their competitors.

Keep abreast of where the most advertising dollars are being spent
Summary level data is available in Monitor-Plus that allows users to track where the most advertising dollars are being spent on cable television. Users can find out which brand categories are the most lucrative and further look within the category to find out which advertisers are spending the lion's share.

Find out how well your network is performing relative to competitors
Cable network distributor reports are available that provide total ad revenue for each network monitored. This allows users to find out how financially successful their ad sales efforts have been relative to the competitions'.

Monitor cable network promotional efforts against those of competitors
In addition to commercial activity, Monitor-Plus collects occurrences of promotional spots. This allows cable networks to gauge whether they are promoting as much as their competitors. This capability extends to promotions for cable network brands as well as program promotion.

Stay on top of industry ad spending trends
Media wide ad spending reports are available for high level analysis. You can find out how much money is being spent on advertising in total and by media type such as: broadcast television, cable television, syndicated television, magazines, newspapers, radio, etc. This can be done monthly, quarterly, annually or based on custom measurement periods over time.