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SIGMA is a
verification service that electronically detects airplays of videos
distributed to television stations, broadcast networks, and cable
networks. SIGMA provides overnight
verification of the following:
- Direct Response Spots
- Commercials or Infomercials
- VNRs (Video News Releases)
- PSAs (Public Service
Announcements)
- Satellite Media Tours
- Electronic Press Kits.
When / Where
Does SIGMA Monitor?
SIGMA monitors station signals
for video usage 24 hours a day throughout the entire United States (all
210 television markets). SIGMA ties station airings with audience
data, providing information on the number of people viewing a spot.
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