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Easy To Use

SIGMA uses proprietary video encoding and monitoring equipment to detect video airings.  The video is encoded prior to duplication/distribution and SIGMA picks up each airing 24 hours a day.  The code includes a service provider ID, date, and time of origination.

• Valuable information

• Detailed information: market name and rank, station, date, exact time and duration

• Provides unmatched coverage in the industry. SIGMA is the only service that provides tracking of over 1500 commercial stations including over 175 low-power stations in all 210 U.S. markets (including 50+ Spanish Language stations)

• 100+ national cable networks
• Data is delivered the day after airing
• Program Identification: program name & type.

Flexible

• Identifies your airings by ISCII or user-defined information.  SIGMA reveals  exactly what was aired or portion of the video aired.  Did the complete :30 seconds of your :30 second spot really air?

• Delivers the airings data on your desktop.  Since the data is in comma delimited format, it can be used in most common database or spreadsheet packages

• SIGMA offers an application that links the Nielsen audience data with cost data, providing information about how many people saw your video, as well as the estimated cost of airtime.