Local People Meter Newswire
Covering LPM Service in New York

 

                                                                                  November 5, 2003

 Volume 1

 

Key Dates

for New York Market

NY Preliminary Period Begins

11/6/03

Preliminary November ViP Mail Date

 

12/26/03

NY LPM Sample Goes Live

4/8/04

 

 
 
Introducing the LPM Newswire

Welcome to the first of many informational newswires from Nielsen’s Local People Meter team.  As Local People Meters (LPM) rollout in the top 10 markets, we will use this communication to educate clients on new developments regarding this technology.  Your LPM Newswire will be delivered regularly and will contain all types of information on LPM service, including our progress on the sample size and methodology enhancements. 

Keep your eyes open for additional LPM Newswires coming soon.  You may also check the newly designed Local People Meter website daily, for more information.   

New York Market

On October 17th, in preparation of the release of the first Preliminary data, 125 New York clients met with Nielsen’s Local People Meter team for a market-wide presentation on Statistical Research and Field Operations.  After the presentation, clients were able to demonstrate a People Meter first hand and watch Nielsen recruitment videos in both English and Spanish.

November 7th will mark the first release of the New York Preliminary Period sample characteristics.   The first overnight reports, for the Preliminary Period, will be released to New York subscribers on November 14th.   This will be the first opportunity for clients to take a look at the preliminary information and start analyzing the data.  Please remember that the Preliminary Period data is for internal use only and should not be used for planning, buying, selling, or promotional purposes.     

 

Local People Meter Website

http://www.nielsenmedia.com/lpm

Nielsen’s Local People Meter Website has been redesigned and updated!  There you can access monthly reports, which monitor the LPM preliminary periods in your market, as well as Local People Meter and Set-Meter comparisons for all broadcast stations and major cable entities.

Individual market pages allow clients the ability to track sample size and recruitment along with upcoming client meetings and client notices.  The benefits section of the website is a tremendous resource for background on People Meter methodology.  Through the website’s feedback form, clients can send questions or concerns directly to the Local People Meter team. 

For questions about LPM service in your market, please check out the LPM website or contact your Nielsen Media Research representative.