Local People Meter Newswire
 Covering LPM Service in Los Angeles
 

October 22, 2003
 Volume 1

Key Dates
for LA Market

LA Preliminary Period Begins 9/25/03
Preliminary October ViP
Mail Date		 11/19/03
Preliminary November  ViP
Mail Date		 1/02/04
LA LPM Sample Goes Live 3/4/04

 

Introducing the LPM Newswire

Welcome to the first of many informational newswires from Nielsen’s Local People Meter team.  As Local People Meters (LPM) rollout in the top 10 markets, we will use this communication to educate clients on new developments regarding this technology.  Your LPM Newswire will be delivered regularly and will contain all types of information on LPM service, including our progress on the sample size and methodology enhancements. 

Keep your eyes open for additional LPM Newswires coming soon.  You may also check the newly designed Local People Meter website daily, for more information.   
 

Los Angeles Market

October 3rd was a landmark day for Local People Meters in Los Angeles.  The first sample characteristics and the first overnight reports for the Los Angeles Preliminary Period were released to LA subscribers.   This was the first opportunity for clients to take a look at the preliminary information and start analyzing the data.  Please remember that the Preliminary Period data is for internal use only and should not be used for planning, buying, selling, or promotional purposes.     

On the same day of the release of the first Preliminary data, 170 LA clients met with Nielsen’s Local People Meter team for a market-wide presentation on Statistical Research and Field Operations.  After the presentation, clients were able to demonstrate a People Meter first hand and watch Nielsen recruitment videos in both English and Spanish.


Local People Meter Website
http://www.nielsenmedia.com/local_people_meter
 

Nielsen’s Local People Meter Website has been redesigned and updated!  There you can access monthly reports, which monitor the LPM preliminary periods in your market, as well as Local People Meter and Set-Meter comparisons for all broadcast stations and major cable entities.

Individual market pages allow clients the ability to track sample size and recruitment along with upcoming client meetings and client notices.  The benefits section of the website is a tremendous resource for background on People Meter methodology.  Through the website’s feedback form, clients can send questions or concerns directly to the Local People Meter team. 

For questions about LPM service in your market, please check out the LPM website or contact your Nielsen Media Research representative.