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What are advertisers and agencies saying about People
Meters? |
"As
a buyer, having demo information on a regular bases will allow me to be more efficient and
effective in planning and buying. The People Meter is the most advanced technology
available at this time. Utilizing this
technology may mean having to change the way we plan, buy and negotiate, but we need to
upgrade from the diary system. I support the
demonstration period, because we need sufficient time to trend and analyze the differences
in the data."
Lisa Morris Adams,
Vice President and Associate Media Director
Greenberg, Seronick, O’Leary and Partners in Boston |
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"We applaud and fully support Nielsen
Media Research's initiative to introduce people meter technology into local markets.
This brings 'best in class' measurement tools to local market television...
This is
vital to maintaining advertiser confidence to continue investing in the methods."Rich Wilson
Proctor & Gamble
Vice President of Media |
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"I am strongly in favor of local people
meters. I believe it's a superior and more accurate way to evaluate local
television and a stronger basis for spending our clients' dollars. This starts
bringing together national and local measurements to a common platform."John Swallen
Director, Universal Knowledge
Universal McCann |
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| What are TV stations and cable
outlets saying about People Meters? |
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We are excited about
again providing WCVB and WMUR clients with the most relevant
information on viewer preferences in our respective communities.”
Paul La Camera
President and General Manager
WCVB-TV, Boston Market |
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"It's been quite
a dramatic improvement using demographic ratings from People Meters
in Boston. Before People Meters, NECN had few, if any, strong
demographic stories to take to the street. Today, because of the
immediate access to daily demographics and the underlying strengths
of People Meters, we've found success stories in approximately 30
different programs each week -- something we certainly couldn't show
before. The daily demos have brought in new business, strengthened
renewals from our previous clients, and even helped improve our
rates.”
Philip S. Balboni
President and Founder
New England Cable News (NECN) |
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“People Meters have
been extremely useful for WNDS-TV50's programming and sales efforts.
The daily demographic data has proven profitable for my sales team,
especially during the recent political season. We have also used the
current demographics to adjust our program schedules to ensure that
key demographics keep tuning in. My staff finds it helpful to have
demographic overnights and the monthly books, and our advertisers
tell us the up-to-the-minute numbers are beneficial to our
negotiations.”
Pat McLaughlin
General Sales Manager
WNDS-TV50, Boston Market |
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“The People Meter
is recognized throughout the world as the gold standard in
television measurement technology. This agreement with Nielsen, for
overnight demographic audience information, clearly strengthens our
competitive position in Boston. Entravision is one of the fastest
growing Spanish-language media companies in the United States, and
we are confident that this service from Nielsen will help accelerate
our growth.”
Philip C. Wilkinson
President and Chief Operating Officer
Entravision |
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“WUNI-TV serves
Boston’s growing Hispanic population. People Meters will provide
us with more complete, more accurate ratings data from which to
negotiate with media buyers. This is a huge competitive opportunity
for WUNI.”
Gary Marder
Vice President and General Manager
WUNI-TV, Boston Market |
