2004-2005 Local Measurement Dates

Nielsen Media Research is announcing new local measurement dates for the 2004-2005 broadcast season.

Please note that the September 2004 People Meter-only measurement period will be a 4-week period. When the 2003-2004 measurement dates were originally released, September was planned to be a 3-week period.

Measurement	Measurement Dates	Markets
September 2004 (1)	August 26 - September 22, 2004	LPM Only-4 wks
October 2004 (2)	September 30 - October 27, 2004	25 NSI Markets
November 2004 (2) (3)	November 4 - December 1, 2004	210 NSI Markets
December 2004 (4)	December 2 - December 29, 2004	LPM Only-4 wks
January 2005	January 6 – February 2, 2005	17 NSI Markets
February 2005	February 3 – March 2, 2005	210 NSI Markets
March 2005 (5)	March 3 - March 30, 2005	6 NSI Markets
April 2005 (5)	April 7 – April 27, 2005 (may change to 4-week period: 3/31-4/27)	LPM Only-3 wks
May 2005 (6)	April 28- May 25, 2005	210 NSI Markets
June 2005	June 2 - June 29, 2005	LPM Only-4 wks
July 2005 (7)	June 30 - July 27, 2005	207 NSI Markets
August 2005	July 28 - August 24, 2005	LPM Only-4 wks
September 2005 (8)	August 25 - September 21, 2005	LPM Only-4 wks
October 2005 (9)	September 29 - October 26, 2005	25 NSI Markets
November 2005 (9) (10)	November 3 – November 30, 2005	210 NSI Markets
December 2005 (11)	December 1 – December 28, 2005	LPM Only-4 wks

Footnotes
2004-2005 Broadcast Season
NSI Measurement Dates

⁽¹⁾ The local market Model Year Change is scheduled for Saturday, September 25, 2004, and will not be included in any ViP measurement period.

⁽²⁾ Daylight Saving Time ends Sunday, October 31, 2004 and will not be included in either the October 2004 or November 2004 measurements.

⁽³⁾ Thanksgiving Day is Thursday, November 25, 2004, and will be included in the November 2004 measurement.

⁽⁴⁾ Christmas Day is Saturday, December 25, 2004, and will be included in the December 2004 measurement.

⁽⁵⁾ Daylight Saving Time begins Sunday, April 3, 2005 and will not be included under the current plan. However, April 2005 may be changed to a 4-week period March 31–April 27, 2005, which would include Daylight Savings Time change.
(A decision will be announced at a later time.)

⁽⁶⁾ Memorial Day will be observed on Monday, May 30, 2005, and will not be included in the May 2005 measurement.

⁽⁷⁾ Independence Day will be observed on Monday July 4, 2005, and will be included in the July 2005 measurement.

⁽⁸⁾ The local market Model Year Change is scheduled for Saturday, September 24, 2005, and will not be included in any ViP measurement period.

⁽⁹⁾ Daylight Saving Time ends Sunday, October 30, 2005 and will not be included in either the October or November 2005 measurements.

⁽¹⁰⁾ Thanksgiving Day is Thursday, November 24, 2005, and will be included in the November 2005 measurement.

⁽¹¹⁾ Christmas Day is Sunday December 25, 2005, and will be included in the December 2005 measurement.

LPM Only-4 wks

June 2005

LPM Only-4 wks

LPM Only-4 wks