NMR Glossary Main Page

Welcome to Nielsen Media Research’s Glossary of Media Terms. As you may know, the media industry has a jargon all its own. This unique array of terms – initials, acronyms, new words and words with special meanings – are intelligible to fellow media professionals but baffling to those outside of the television and Internet industry.

This glossary attempts to create one place for the key terms used within in the media industry. It will provide definitions to help the user find his/her way through the maze of new and strange terminology used on a day to day basis in television stations, broadcast networks, cable networks, cable systems and MSOs, advertising agencies, syndicators, Internet companies and advertisers.

If you have additional terms to add or if you have a revision to one of the definitions listed, please send an e-mail to info@nielsenmedia.com. We welcome your input as we construct this glossary.