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Nielsen Media Research
is making the following changes to its scheduled integration of Local
People Meter (LPM) samples in New York, Los Angeles, Chicago and San
Francisco into the National People Meter (NPM) Sample.
Los Angeles LPM homes
will be integrated into the NPM sample on August 30th 2004,
which is the first day of the September 2004 national measurement month.
New York LPM homes will
be integrated into the NPM sample on September 27th 2004, which is the
first day of the October 2004 national measurement month.
Chicago LPM homes will
also be folded into the NPM sample on September 27th 2004.
San Francisco LPM homes
will be folded into the NPM sample on January 31st 2005, which is the
beginning of the February 2005 national measurement month.
We will continue to keep
you apprised of our progress on the move to Local People Meter service in
these and subsequent markets.
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