Client Notice

July 19, 2004

Nielsen Sets Revised Dates for Integration of the Local People Meter Samples into the National People Meter Sample

Nielsen Media Research is making the following changes to its scheduled integration of Local People Meter (LPM) samples in New York, Los Angeles, Chicago and San Francisco into the National People Meter (NPM) Sample.

Los Angeles LPM homes will be integrated into the NPM sample on August 30th 2004, which is the first day of the September 2004 national measurement month.

New York LPM homes will be integrated into the NPM sample on September 27th 2004, which is the first day of the October 2004 national measurement month.

Chicago LPM homes will also be folded into the NPM sample on September 27th 2004.

San Francisco LPM homes will be folded into the NPM sample on January 31st 2005, which is the beginning of the February 2005 national measurement month.

We will continue to keep you apprised of our progress on the move to Local People Meter service in these and subsequent markets.

 

 

 

 


Call your Nielsen Media Research
marketing representative for more information