to Nielsen Media Research's Ethnic Television Audience
Measurement web site. This
web site is designed to provide an overview of how we measure
and report the viewing habits of ethnic groups in the United
States. Information is also included about the television
viewing habits of the two largest ethnic groups, the
African-American and Hispanic-American television audiences.
Television is a
fascinating and challenging business. Whether breaking news, live sporting events or
entertainment programs, broadcast and cable television informs, educates, entertains and
enriches audiences. It is also a complex business in which billions of dollars are
invested annually in programs, commercials, equipment and people.
use Nielsen Media Research's television audience research
information to buy and sell television time as well as to
increase the effectiveness of television advertising and
programming. Without an independent, completely neutral
third-party measurement system embracing the highest standards
of accuracy and integrity, the television marketplace could not
function effectively. Assuring the value of this currency is the
number one priority of Nielsen Media Research.
About the Ethnic Television Audience...