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Here
are the 19 local markets with significant Hispanic populations,
in which Nielsen Media Research provides local estimates of
viewing among Hispanic-American households*. The chart below also
provides other information about these individual markets for
comparative purposes. The markets are ranked by the number of
Total TV households:
| Market Name |
Total
TV Households |
%
Hispanic |
%
Spanish Dominant** |
| New York |
7,355,710 |
16.4% |
51.5% |
| Los Angeles |
5,431,140 |
31.6% |
48.4% |
| Chicago |
3,417,330 |
12.7% |
46.1% |
| San Francisco |
2,359,870 |
14.1% |
41.4% |
| Dallas |
2,292,760 |
17.0% |
50.9% |
| Houston |
1,902,810 |
23.9% |
48.6% |
|
Phoenix |
1,596,950 |
18.4% |
45.4% |
| Miami |
1,496,810 |
40.3% |
62.8% |
|
Denver |
1,401,760 |
13.9% |
40.3% |
| Sacramento |
1,315,030 |
16.8% |
37.8% |
| San Diego |
1,025,730 |
21.1% |
41.6% |
| San Antonio |
748,950 |
46.5% |
25.8% |
| Albuquerque |
649,680 |
34.3% |
21.1% |
|
Austin |
567,870 |
21.2% |
36.6% |
| Fresno |
527,770 |
38.6% |
39.4% |
|
Tucson |
417,070 |
26.2% |
34.2% |
| Harlingen |
312,300 |
82.2% |
46.4% |
|
El Paso |
288,440 |
71.9% |
42.9% |
| Corpus Christi |
193,290 |
52.2% |
17.6% |
* Estimates as of January 1, 2005, and used throughout the
2004-2005 television season which started on
October
2, 2004.
**
Homes where only Spanish or mostly Spanish is spoken,
using all Persons 2+ in the home.
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to the Hispanic-American Audience
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