Nielsen Hispanic-American Television Index (NHTI) is the first and only national service fully dedicated to monitoring the viewing habits of the diverse Hispanic-American community in the U.S. The viewing habits of this population, in total and separately, in homes where Spanish is the only or dominant language spoken, are now reported on a national level. 

For 2004-2005, Nielsen Media Research estimates there are 10.91 million Hispanic-American television households in the U.S*. Language usage in these homes has an important impact on TV viewing choices. Not surprisingly, a substantial share of viewing in these homes is to Spanish language television. 

Separate samples of Hispanic-American households are used to collect information about local-market viewing to Spanish-language television. To date, Nielsen Media Research provides such services to 19 local markets.

Population Growth Trends

Weekly Usage: Primetime, Daytime 
and Late Night

* Estimate as of January 1, 2004, and used throughout the 2003-2004 television season which started on September 20, 2003.

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