African-Americans are the largest minority segment of the U.S. television household population, comprising approximately 13 percent of the 109.6 million TV households. African-Americans generally watch more television than other segments of the population, and their viewing behavior, in terms of the highest-rated television programs, differs from the rest of the population.

Weekly TV Usage: Primetime, Daytime 
and Late Night

Program Ratings

Special Study on African American TV Viewing -
Fall 2004

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