Welcome to Nielsen Media Research's Ethnic Television Audience Measurement web site. This web site is designed to provide an overview of how we measure and report the viewing habits of ethnic groups in the United States. Information is also included about the television viewing habits of the two largest ethnic groups, the African-American and Hispanic-American television audiences.

Television is a fascinating and challenging business. Whether breaking news, live sporting events or entertainment programs, broadcast and cable television informs, educates, entertains and enriches audiences. It is also a complex business in which billions of dollars are invested annually in programs, commercials, equipment and people.

Our customers use Nielsen Media Research's television audience research information to buy and sell television time as well as to increase the effectiveness of television advertising and programming. Without an independent, completely neutral third-party measurement system embracing the highest standards of accuracy and integrity, the television marketplace could not function effectively. Assuring the value of this currency is the number one priority of Nielsen Media Research. 

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